Even Revel’s Facebook web page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Having its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive right on the front associated with the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for all of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 per cent jump in comparison to last 12 months.