Even Revel’s Facebook web page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Having its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive right on the front associated with the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for all of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 per cent jump in comparison to last 12 months.
Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped at the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those willing to wager, it seems that at last Atlantic City’s efforts to mimic what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president associated with the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Of course, while one good month is good, for a property like Revel which has been plagued with bad numbers since it exposed just 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is finished. To that end, Hartmann says there will be more of the incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can maintain the market share numbers,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of property.
‘We are deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons because of the same title each took home $1 million following an Ohio casino mistake
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing ended up being televised and plenty of local media were on hand to catch a glimpse of the champion. The announcer drew the winning name and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Win! No, Wait, YOU Win!
It had been the moment of the lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino recognized that they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis had been in the crowd at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been certainly plenty of solutions to them: only the winner that is rightful’ the money, and many such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe chose to simply take another approach. Rather than make the males bother about which one could ultimately receive the prize, they simply awarded two million dollar awards alternatively: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So consistent with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single of this guys.’
The ‘correct’ Kevin Lewis hasn’t had much comment on the situation, and their prize cash was never actually in doubt. However the Lewis who showed up during the casino that night is grateful that luck had been on their side.
‘When I heard my title we stated, ‘God finally provided me with a big win,” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two champions have a lot in accordance. Not only do they share a name and play at the same casino, however they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the main reasons for a casino being so generous in a situation such as this 1 is certainly to come up with some good PR, additionally the Horseshoe could be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or lack thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like rivals myfreepokies.com Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. However, it was not to be, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and something they’re still having to pay for. Caesars had been even offered a Wynn Resorts sub-concession back 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau federal government has cut off issuing any additional gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars types of shot by themselves into the base by not taking the Wynn deal once they could. Never having themselves submitted an application back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days doesn’t have second opportunity to enter the most profitable gambling region on the planet now; an unfortunate reality for a company that carries the highest long-term financial obligation load of any casino conglomerate nowadays: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars is busy doing some major business that is internal: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to launch in Nevada) and a fully planned Baltimore casino in to a separate company that are majority-owned by the moms and dad.
Clearly, buying and offering property for the profit is additionally not just one of Caesars’ best decision-making skills either; the business took a $101 million write-down on the land, which they had named Caesars Golf, if they use it the market last year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to pay their debt down.